Archive for May, 2010

Premier Inn has announced the launch of 'Premier Weekends' with a brand new advert featuring British comedian Lenny Henry.

The creative will hero Premier Inn's 'Premier Weekends', a £12 million marketing campaign which is designed to encourage Brits to make the most of their weekends by taking a good value break with Premier Inn. The adverts will continue to reinforce Premier Inn's superior budget hotel offering and will position Premier Inn as the number one hotel of choice for leisure travellers.

The campaign will feature two different versions of the new TV adverts each showing Lenny Henry enjoying various weekend activities ranging from taking a break in the countryside, to a spot of fishing, trying his hand at golf and attending a wedding.

All communication will highlight Premier Offers, which is Premier Inn's value room offer where guests can book rooms sleeping up to a family of four for just £29 per room per night.*

Steve Conway, Head of Marketing at Premier Inn said: "Our 'Premier Weekends' campaign cements Premier Inn's position as the leading hotel brand in the UK. This new creative illustrates that we are located in some of the most beautiful parts of the UK as well as city centres, and that we are keen to offer our guests a great weekend break."

Lenny Henry, the face of Premier Inn added: "Filming the latest adverts has been a lot of fun; working with Paul Weiland and the creative team was inspiring and I think they have created something very special. In these adverts you see me making the most of the weekend in and around a Premier Inn Hotel – going crazy on the dance floor at a wedding; hiking; fly fishing; and playing golf – a lifelong love of mine. What more could a guy ask for?"

The campaign was created by Premier Inn's advertising agency, Rainey Kelly Campbell Roalfe / Y&R, who also created the last two advertising campaigns that have featured Lenny Henry, and was directed by Paul Weiland.

'Premier Weekends' will be supported by a fully integrated print media, public relations and digital campaign.


Notes to Editors:
*Rates advertised from £29 per room (room only). Bookable online only via or Minimum 2 night stay must be booked 21 days in advance of arrival. Non refundable/cancellable/changeable. Offer available 7 days per week

About Premier Inn:
Award-winning Premier Inn is the UK's biggest hotel brand with over 580 budget hotels and more than 40,000 rooms across the UK and Ireland.  Premier Inn bedrooms feature en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn offers customers a money-back 'Good Night Guarantee' of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain's leading hotel chains.

All Premier Inns feature a bar and restaurant; situated inside the hotel or adjacent, offering a wide range of food choices.  

In 2008 Premier Inn launched in Dubai and is now open in Bangalore, India. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by 2012.

Premier Inn supports WaterAid, the international charity whose mission is to overcome poverty by enabling the world's poorest people to gain access to safe water, sanitation and hygiene education. Premier Inn, as part of Whitbread Hotels and Restaurants, aims to raise £1 million for WaterAid over the next two years. Details can be found at

For further information please contact:
Nicola Smith
Whitbread Hotels and Restaurants
Whitbread Court
Houghton Hall Business Park
Porz Avenue
07827 084736

— WebWireID117723 —

WebWire® Copyright © 2010 Warmtone Corp. | Use of this content is subject to our Terms of Service | More Feeds

The Thomas J. Fontaine Collection of Popular Culture opens its vault of rock and roll, rare music, film and television artifacts for loan to museums worldwide. Organized by ArtVision Exhibitions, LLC of Boca Raton, Florida, the collection spans 70 years, and holds several thousand artifacts including handwritten lyrics, illustrations, vintage posters, street and concert apparel, jewelry, furniture, film scripts, unpublished photographic negatives, private documents, guitars, musical instruments, gold records and rare signatures, all of which have never before been exhibited. (PRWeb May 27, 2010)

Read the full story at is now offering the “Surf and Drive” vacation packages where tourists coming to Costa Rica have the option of visiting ALL the surfing spots in the country without having to worry about swells, crowds or sea conditions. With “Surf Vouchers”, Surfers are able to enjoy the most popular surf destinations in Costa Rica and have access to other locations off the beaten track for one single affordable fee. (PRWeb May 27, 2010)

Read the full story at

New content from Qype with community based recommendations helps everyone make the most of their time

Espoo, Finland – Ovi Maps, the free walk and drive navigation service from Nokia, announced new partnerships that deliver more relevant information on more points of interest making travelling easier than ever. With summer holidays fast approaching, the updated Ovi Maps gives travelers and locals alike the ability to find the most interesting places and sites in the area making traveling less about getting from A to B and more about enjoying everything in between.

Ovi delivers unique mobile experiences that mix content with the best location, social networking and connectivity services and is the go to-place for discovering, sharing and enjoying lifestyle content and entertainment, all from a Nokia smartphone.

New partnership with Qype delivers community based recommendations
Ovi Maps now includes Qype, Europe's biggest portal for local community-based reviews, helping people find new places wherever they are, leaving nothing overlooked.

Initially offering information on more than 20,000 cities, the Qype community enriches Ovi Maps with hundreds of thousands of reviews and recommendations from locals and travelers on many European hotspots like cafés, shops, spas and hotels, giving the inside track before arriving. And, with a new post added to Qype every 40 seconds, people are assured to have the latest information to help them make the best choices no matter what they are looking for.

More tailored and personal trips
In total,Ovi Maps now offers Nokia smartphone users access to more than 25 million points of interest worldwide. Whether people are looking for a souvenir shop or a youth hostel, trips can be personalized and planned right down to the last detail with map data from NAVTEQ and city guides from Lonely Planet, WCities and Michelin. Agreements with leading directory companies such as telegate in Germany, Turkey Yellow Pages and Yell Publicidad-Páginas Amarillas in Spain make it even easier than before to find the closest pharmacy, cash machine, shop or service. Hotel booking services such as HRS and Expedia make it easy to find a place to stay.

In-car navigation made easier
For people planning a road trip, Nokia has started to include car kits with new smartphones in-the-box* at no extra cost which makes finding new places and navigating whilst driving safe and easy. And, with the added convenience of pedestrian routes for exploring cities on foot, swapping the phone from car to pocket makes navigating around new places easier, no matter how people choose to do it.

Holidaymakers can plan routes before leaving the house, on a computer or laptop and simply upload them onto a Nokia device to use when abroad. This saves time searching for routes when out and about and enables people to use maps in offline mode, reducing roaming costs when traveling in foreign countries.

The latest version of Ovi Maps (3.04) is available to download for free from

* Nokia now supplies car kits in-the-box with nine of its smartphones. A car holder and car charger are included with the Nokia 5800 Navigation Edition, Nokia N97, Nokia N97 mini, Nokia 6710 Navigator, and the Nokia X6. A car holder is now included with the Nokia 5800 XpressMusic, Nokia E52, Nokia E72 and Nokia 5230.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.2 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (, including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

— WebWireID117679 —

WebWire® Copyright © 2010 Warmtone Corp. | Use of this content is subject to our Terms of Service | More Feeds

Superbreak, the York based short break specialist, has expanded its range of UK and Overseas theme park and attraction breaks in time for Summer 2010.

The tour operator has announced a new range of packages and promotions across many of its leading UK and overseas attractions, offering great value for money over the summer period for families and thrill-seekers alike. Packages, such as the recently extended 'Legoland – Kids Go Free' offer, which runs for bookings made before 31st May 2010, have already proven highly successful and similar promotions at other leading attractions are expected to be just as popular.

Last year, Superbreak booked over 10,000 passengers into a range of theme park breaks at some of the UK's top parks and attractions, as well as overseas. Sales for the second May bank holiday, as well as the summer period, are already strong as customers take advantage of the range of new promotions and packages on offer.

Favourites in the program this year include the Summer Sizzler Promotion at Alton Towers, which provides discounted package rates during the months of June, September and October 2010. Further additions include a new range of hotel and ticket inclusive packages at Disneyland Resort Paris, as well as the re-introduction of its exclusive 4 star Big Blue Hotel & Blackpool Pleasure Beach deal for those opting to stay closer to home this year. As always, customers can tailor make their attraction break by choosing from a range of 2-5 star hotels and have the option to add rail tickets, making packages affordable whatever the budget.

Speaking about the recent additions, Will Dunnett, Director of Marketing at Superbreak commented: "Here at Superbreak, we strive to bring our customers great value for money, as well as choice, and our recent additions to our Attraction Breaks program provide just that. Our strong relationships with key suppliers allow us to offer our customer exclusive Superbreak deals such as the Big Blue Hotel package."

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking airport hotels in 2-5 star hotel accommodation throughout Britain and Europe for the leisure traveller including Aberdeen hotels and Glasgow hotels. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from Aberdeen to Abu Dhabi, from London to Lourdes and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak offers an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043

— WebWireID117670 —

WebWire® Copyright © 2010 Warmtone Corp. | Use of this content is subject to our Terms of Service | More Feeds

UNIVERSAL STUDIOS ORLANDO, Fla. – May 27, 2010 – Fireball Run Adventurally®, America's favorite motorsport rally, announced today a cooperative sponsorship with Barrett-Jackson Auction Company, the World's Greatest Collector Car Auction(TM).

'We have two fantastic automotive events joining forces,' said Natalie Zimmerman, organizer of the Fireball Run. "Teaming up with Barrett-Jackson gives the Fireball Run a chance to increase visibility of the rally and bring in new participants. And each rally participant increases our chances of aiding in the recovery of another missing child.'

Headquartered out of Universal Studios Florida, and sanctioned by United States Auto Club Racing, the Fireball Run Adventurally is an 'Amazing Race meets motorsports' event combining a scripted interactive game with real race track competitions. The transcontinental rally traverses teams through 18 host cities, over eight days and 3500 miles.

'We believe this is perfect for the Fireball Run team and Barrett-Jackson buyers and sellers.' said JJ Sanchez, executive director for Fireball Run. 'Once you've acquired the car of your dreams at Barrett-Jackson, the Fireball Run Adventurally is the perfect opportunity to test it out. It's a challenging, scenic and adventurous way to celebrate the open road with a few friends.'

Barrett-Jackson is arguably the most celebrated, watched and admired automotive lifestyle events in the world. More than just an auction, the Barrett-Jackson brand embodies the motoring lifestyle. The must-attend events center on hundreds of the most impressive exotic, classic, custom and collector cars available for purchase. Barrett-Jackson attendees represent some of the most passionate and successful people from around the world.

The Fireball Run is also known as the Race to Recover Americas Missing Children. Each team is assigned a missing child. Their mission: distribute posters along the 3,500 mile adventure to raise awareness and aid in the recovery of the assigned child. Annually, the Fireball Run distributes nearly 75,000 missing child posters from one side of America to the other. The effort has aided in the recovery of an unprecedented 32 missing kids.

Fireball Run supports the Klaas Kids Foundation as well; participating in the event this year is founder and CNN commentator, Marc Klaas. Also joining the run is Lamborghini legend, Valentino Balboni. For more information regarding the rally, visit or call (407) 499-4229

About The 2010 Fireball Run
The festivities start September 23rd in Henderson Nevada then adventures to Williams (Arizona), Gallup (New Mexico), Lubbock (Texas), Dodge City (Kansas), Chesterfield (Missouri), Cedar Rapids (Iowa), finally finishing in Galena, Illinois October 2nd. For more information about the 2010 Fireball Run, visit or call (407) 499-4229

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces 'The World's Greatest Collector Car Auctions™' in Scottsdale, Palm Beach, Fla., Las Vegas and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call (480) 421-6694.


— WebWireID117661 —

WebWire® Copyright © 2010 Warmtone Corp. | Use of this content is subject to our Terms of Service | More Feeds

Global Maximus Records, LLC, an emerging leader in musical content production and management, announced today the signing of one of the nation’s top musical artists in “BadHorse.” (PRWeb May 26, 2010)

Read the full story at

The Leading Hotels of the World unveils “Leaders Club Rewards,” a new benefit offering free nights for members of Leaders Club. For more information, visit (PRWeb May 26, 2010)

Read the full story at has revealed its new 'Falling Stars' Top 10 league table which it hopes will help travellers find the best value for money hotel rooms on the planet.

The Falling Stars table reveals the cities and hotel rooms around the world which have experienced the biggest price drops over the last 12 months, and therefore represent the biggest current savings for travellers.

The results provide useful selected highlight from the Hotels Price Index, the world's most comprehensive tracker of real prices paid by travellers for rooms across the world. For example, the average cost of a three-star hotel room in Moscow fell by a whopping 39%, per night. Other cut-price mid-range rooms were in Cancun, where prices for 3-star rooms were down by a quarter, and the Brits' favourite, Dubai, where 3-star rooms were reduced by (18%).

For those with a little less to spend, there are large savings to be had on modest one or two-star accommodation. Boston's budget rooms dropped like a stone by more than a third (35%) over the last year. Similarly, budget rooms in Singapore (34%) and Hong Kong (31%) also became a lot more affordable leaving shoppers with more spending money in their pockets in these renowned shopping paradises.

At the luxury end of the spectrum, the usually bullet proof five star New York city hotels were down by almost a fifth (19%), while Lisbon the beautiful capital of Portugal, represents great value for money, with 5-star rooms down 20% making it a luxury destination that won't break the bank.

Alison Couper, Communications Director at, said: "The global downturn has had an impact on hotel prices across the board. Our data outlines the bargains that can be had at every level. Whether you are travelling on a shoe string or looking for A-list luxury for less, the HPI reveals the destinations that have never been better value for money."

As part of the Expedia group which operates in all major markets, offers more than 110,000 quality hotels, B&Bs and serviced apartments worldwide, including a range of hotels in Orlando, San Francisco hotels and hotels in Chicago.

If a customer can find the same deal for less on a prepaid hotel, will match it. benefits from one of the largest hotel contracting teams in the industry negotiating the best rates for its customers, plus there are 1.8m reviews from users who have actually stayed in the hotels to ensure customers make an informed choice when booking. won the Gold Award for best hotel booking site in Webuser magazine in February 2009. PR contact:
Cordy Griffiths
42 Earlham St
Covent Garden
020 7019 2268

— WebWireID117602 —

WebWire® Copyright © 2010 Warmtone Corp. | Use of this content is subject to our Terms of Service | More Feeds

Virgin Holidays revealed its magical new aircraft design at Gatwick Airport this week as the company celebrates its 25th anniversary.

The plane pays homage to the new Wizarding World of Harry Potter, which is due to open in Orlando, Florida on June 18th, with the theme park's logo emerging from a cloud of smoke emblazoned on the side.

Virgin flights from London to Orlando began in 1985 and 100,000 holidaymakers travelled to the popular holiday destination from Gatwick Airport, Manchester Airport and Glasgow Airport with the holiday company last year alone.

Over the past 25 years the company estimates that it has conducted more than 10,000 return flights to the state.

When it opens next month, visitors to the Wizarding World of Harry Potter will be able to visit some of the famous shops in the book, including Zonko's joke shop and Dervish and Banks in the village of Hogsmeade.

There will also be a replica of the Hogwarts castle, featuring the ride Harry Potter and the Forbidden Journey.

— WebWireID117583 —

WebWire® Copyright © 2010 Warmtone Corp. | Use of this content is subject to our Terms of Service | More Feeds