When the Cosmopolitan Hotel and Casino opened it's doors on December 15, 2010,  Nobody would have imagined how prophetic their “Just of the right amount of wrong” marketing campaign would become. Union protests, endless lawsuits, and disastrous gaming numbers forced the beleaguered casino to embark on an aggressive marketing strategy to lure new players. – – This new marketing strategy included most notably, the issuance of an enormous amount of “free play” to induce qualified customers to v…

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